Step into our world with the launch campaign—a bold call to the hedonist in you. Slip on our sunglasses, tune into the city’s heartbeat and embrace the thrill of unapologetic indulgence. For the bold, the free, the urban hedonist. Watch here
Our campaign
Step into our world with the launch campaign—a bold call to the hedonist in you. Slip on our sunglasses, tune into the city’s heartbeat and embrace the thrill of unapologetic indulgence. For the bold, the free, the urban hedonist.Watch here
OUR STORY
DEUS PHOS brand was conceived in 2024, on a cold winter day in an Amsterdam apartment overlooking the south of the city. An unlikely birthplace for a sunglass brand. But just as our designs defy convention, so does our story.
Deus Phos is for every urban hedonist who seeks out life’s finest pleasures with passion and curiosity. Urban hedonists have an eye for best ingredients, uncovering the finest places, and savoring experiences shaped by talented makers from all corners of the world.
Are you one of them? Then Deus Phos is your new add on to the list of favorite brands. Get to know us
BRAND PHILOSOPHY
Deus Phos is a tribute to the urban hedonist—those who seek pleasure with a twist, in the authentic, the crafted, the passionately made. It’s for those who lose themselves in the details of fine craftsmanship, savor the perfection of a delicate creation, and find inspiration in hidden gems and unassuming corner shops—where true artistry lives.
We partner with prestigious, highly skilled optical manufacturers to bring our vision to life, using only materials that endure. From Italian Mazzucchelli acetate and high-quality stainless steel to superior high clarity lenses, our collections embody our commitment to quality. Each pair is crafted with meticulous attention to detail, featuring metal hinges and premium finishes, and is housed in a high-end case IT thing to carry in your city strolls.
To urban hedonists everywhere: Your calling awaits. Step outside and thrive!
